Ralph Lauren, whose fashion and home design empire began with daring ties, offered practical advice and inspiration when he returned to Baruch in May to talk with undergraduate and graduate marketing majors. Lauren attended the College at night in the 60s while working full time.

Despite being told "the world isn't ready for Ralph Lauren," he persisted with his singular vision. He encouraged the students to do the same. "Your vision is very important. You should know whom you're selling to, what your marketing and advertising say about you," Lauren, who never received formal training in fashion, explained. "I don't try to please everyone."

Lauren spoke to the students at the urging of President Ned Regan, who told the arbiter of American fashion that his presence on campus alone would affirm their ambitions. Lauren agreed to speak, he said, because like most Baruch students he came from a modest family background and wanted them to know that "they can do this too, because it's all possible, and I'm living proof." —BK