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History
Publishing Programs
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(Volume 15, Issue 3)
Anton Helander, CPS Color Group
Kristian Moller, Helsinki School of Economics
"How
to become Solution Provider: System Supplier Strategic Tools"
Purpose
Large system suppliers play an
important role in globalization both in the emerging information and
communications technology (ICT) and matured engineering fields. This
article addresses the management mechanisms through which these
suppliers try to expand their original role toward the role of a
solution provider. The role expansion is examined by exploring (1) what
capabilities do the roles of equipment/material supplier and solution
provider require and (2) how can the equipment/material supplier achieve
the role of a solution provider.
Methodology: A multicompany
international case study, which particularly addressed the long-term
development of three supplier-customer relationships in the
telecommunications industry. Findings: The results show how
the role of a solution provider can be achieved through careful
coordination of four identified supplier's customer activity sets
(warranty services, support and maintenance activities, system
extensions, and consulting and optimization services). This coordination
target sets specific requirements for key account management
organization. Contribution: The developed
frameworks and propositions provide a clear contribution to the emerging
theory of the system supplier's relationship management as well as
practical tools for top executives and sales directors in industrial
companies. |
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