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History
Publishing Programs
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Academy of Marketing Science
The Academy of Marketing Science (AMS) is an
international professional
organization. AMS is dedicated to promoting high ethical standards and excellence
in the creation and dissemination of marketing knowledge and the furtherance of
marketing practice. AMS maintains a role of global leadership within the discipline of
marketing through annual conferences and publications.
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American
Marketing Association
The American Marketing Association (AMA) is the largest
and most comprehensive professional society for marketers, with over 35,000 members in over 100 countries. Throughout North America,
there are over 400 chapters and several Shared Interest Groups
(SIGs) including
business-to-business marketing. |
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Business
Marketing Association
Founded in 1922 as the National Industrial Advertising
Association, today's Business Marketing Association (BMA) represents a broad
spectrum of
expertise in business-to-business marketing and communications.
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Center
for Business and Industrial Marketing
The Center for Business and Industrial Marketing (CBIM) was established in 1996 to provide a unique forum to research and explore the progressive world of
business-to-business. The
Center uses this research to: build a stronger link between marketing theory and practice;
strengthen marketing education for present and future corporate leaders; and identify and disseminate exemplary best business marketing policies and practices.
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Industrial Marketing and Purchasing Group - Europe
The IMP Group was formed in the mid-1970s by researchers from the Universities of Uppsala, Bath,
UMIST, ESC Lyon and the Ludwig Maximilians University (Munich). It now includes a
wider community of researchers concerned with industrial marketing and
purchasing. Since 1984 the Group has organized an annual conference that serves as an important meeting place for all researchers
with an interest in interorganisational relationships and networks.
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Institute For the Study of Business Markets - Penn State
The Institute for the Study of Business Markets (ISBM)
is a center of excellence in the Smeal College of Business Administration at the
Pennsylvania State University. The ISBM group members are networked with researchers, educators and practitioners in
business-to-business marketing in companies and universities throughout the
world. The ISBM was founded in 1983 and is supported by over 60 member
corporations.
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