... innovations in basic and applied research for industrial marketing

 


 

 

About Subscribing

 

 

About the Publisher

History

Publishing Programs

Outstanding Article of the Year Award 2002

(Volume 9, Issue 3)

Catherine Welch,  University of New South Wales
Ian F. Wilkinson, University of New South Wales

"Idea Logics and Network Theory in Business Marketing"

Abstract                

We argue that the model of relationships and networks proposed by the IMP group in terms of actors, activities and resources (AAR), which forms the basis of much IMP research, needs to be extended to incorporate a fourth dimension of relations and networks, namely that of ideas or schemas. These schemas are the way managers make sense of their world and the interactions taking place with other organizations and work development. We use an extended longitudinal case study to illustrate the role of firms' schemas in shaping the evolution of a business network and consider the research and management implications arising from this additional network dimension.

 

 

 

Website questions or comments:
david_lichtenthal@baruch.cuny.edu
Editorial Offices: 
Zicklin School of Business Baruch College
City University of New York.
Website developed by Ana L. Duenas, Fall 2002
Last modified: September 24, 2009    
Publisher: Taylor and Francis Group, London, England (UK).
Journal of Business-to-Business Marketing is a registered trademark.