... innovations in basic and applied research for industrial marketing

 


 

 

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Publishing Programs

Outstanding Article of the Year Award 2001

(Volume 8, Issue 1)

Charles C. Nielson, American Graduate School of International Management
Elizabeth J. Wilson, Boston College 

"Cooperation and Continuity in Strategic Business Relationships"

Abstract                

As long-term partnerships and strategic alliances between firms become increasingly important, more detailed knowledge regarding achieving interorganizational cooperation is needed. A study asks 2 questions; first, what are conceptual dimensions of cooperation and second, how does cooperation affect other behaviors in long-term business relationships? It is suggested, based on extant literature, that global cooperation is comprised of 4 dimensions (information sharing, organizational flexibility, joint working, and harmony between firms). It is proposed that global cooperation affects relationship continuity indirectly through the accumulation of strategic benefits and trust.

 

 

 
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