The Book Review Section of the JBBM reviews recent
books from the field of business-to-business marketing and from
other areas promising an impact on the field.
Due attention is given to books of interest to our
target audience including: academic researchers, teachers, trainers,
doctoral students, and practitioners in business-to-business marketing and closely related fields.
The primary objective of the book review is to provide a critical, comprehensive,
and concise review of recent books from the areas of business marketing and related disciplines including economics, organization
theory, strategic management, social psychology, sociology, and anthropology.
The book review should enable the readers of the JBBM to gauge clearly the
extent to which a particular book will be beneficial to them relative to the
time, effort, and costs of acquiring and reading it.
While
the reviews provide a brief descriptive summary of the book, the focus
of each review is on critically examining the book's main theme(s), position(s) taken, methodology, and
overall scholarship. The critique is where informed and established
authorities on business marketing -- acting as reviewers -- assess the book and determine their acceptance or rejection of the major
theses contained in each book.
Most reviews are about 8-10 pages double-spaced.
From time-to-time, the JBBM also publishes longer review essays 24-30
pages double-spaced, that typically critique a set of 3-4 books on a
specific topic.
The Book Review Editors commission book reviews/essays.
We do not accept unsolicited reviews/essays.
To
identify yourself as a potential reviewer, please contact one of the book review
editors, Dr. Gopal Iyer
, Dr. Annalisa Tunisini
or Dr. Sharon Purchase
