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About the FSBM Senior Editor

For Aspiring Authors (2002-2007)*

The Foundation Series in Business Marketing was established in 2003 to provide B-to-B scholars an editorial-friendly environment to write books that are based on our interests and critical to the field. The series is designed to provide aspiring authors an outlet for their writing creativity and innovations. Topics that might not otherwise find a venue with larger, mainstream publishing houses may have a home with the Haworth Press, Inc. - Best Books Imprint in the Foundations Series in Business Marketing.

If your scholarship, teaching and consulting is at the pinnacle of our field, the FSBM Series may be your outlet. You will need to have at your fingertips the experience, insight, passion and ability to write an excellent book on the B-to-B topic of your choice. Your credentials, research program (s), teaching and consulting interests must combine to make you an highly able and attractive candidate to the publishers and our readers.

We provide a favorable pre-negotiated contract and promote your finished work unlike other publishers who argue over royalties and come up short on the promotional side. If you have been reluctant over the years to write a business-to-business marketing book, please consider this opportunity.

Aspects of How We Do Business:

An Author’s Guide to Publishing with Haworth Press

Book Proposal Guidelines

Book Marketing Questionnaire

Please contact the FSBM Senior Editor with any topic you feel might fit within the broad domain of business marketing**.

We hope this opportunity is inviting and look forward to communicating with you about your project.


FSBM SENIOR EDITOR CONTACT INFORMATION

          J. David Lichtenthal, MBA, PhD
          Professor of Marketing
          Zicklin School of Business
          City University of New York
          One Bernard Baruch Way - B12-240
          New York, NY USA 10010-5585

          Phone: 1+646+312+3281
          FAX: 1+646+312+3271
          Electronic mail: david_lichtenthal@baruch.cuny.edu

** Business-to-business marketing or business marketing is a broad concept encompassing the marketing of business services, industrial products and reseller phenomena with domestic and/or global perspectives. It includes industrial marketing, which historically connotes industrial product marketing. Business marketing phenomena occur with all transactions, exchanges and relationships between any dyad involving organizations, institutions or resellers. Individuals are included only when not personally motivated. (i.e., acting on behalf of professional buying needs as opposed to those needs of households).  Comprehensive attention is paid to a broad and deep range of marketing mix issues.