Books in the Series
Books in the Series (2002-2007)*
- Transforming
New Technologies into Cash Flow: Creating Market Focused Strategic Paths
For Business to Business Companies (2006)
Addresses a major strategic challenge facing managers in many
business-to-business companies; transforming complex new and existing
technologies into exciting new products that can drive fast adoption,
profits and cash flow. Based on extensive case research, a new set of
concepts and tools was created to help managers. The book provides a
user-friendly tool kit that managers can implement to create cash flow
from different bundles of technologies, product functionality, market
networks and segments. The book also contains a workbook, with a "how
to" section for easy application. Will become a valued reference book
for firms seeking profits, cash flow and growth from existing and emerging
technologies.
- Fundamentals
of Business Marketing Research (2004)
A comprehensive look at the
literature of business marketing over a twenty-five year period. All
topical areas of business marketing are examined in depth with an eye toward
future research and implications for business marketing practice.
- Fundamentals of Business Marketing Education: A Guide for University Level Faculty and Policy Makers (2004) An in-depth examination of business marketing education at all levels of university instruction (undergraduate, graduate, executive MBA, and doctoral studies). Issues covered include course content, pedagogy, and policy. An informative discussion on the nature and content of business marketing textbooks is included.
Website questions or comments: |
Editorial Offices: Zicklin School of Business, Baruch College, City University of New York. |
Website developed Fall 2005 |
Publisher: Best Business Books, Haworth Press, Inc., Binghamton, NY. |