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About the FSBM Senior Editor

About the Founding Senior Editor (2002-2007)*

J. David Lichtenthal, BA (SUNY at Potsdam); MBA (SUNY at Buffalo); PhD (Pennsylvania State University), is Professor of Marketing at the Zicklin School of Business, Baruch College, City University of New York, and a research associate with the Institute for the Study of Business Markets at Penn State.

Dr. Lichtenthal has published in Advances in Business Marketing & Purchasing, Industrial Marketing Management, Journal of Business Research, Journal of Business-to-Business Marketing, Journal of Business & Industrial Marketing, Journal of Contingencies & Crisis Management, Journal of Personal Selling & Sales Management, Journal of Relationship Marketing, Psychology & Marketing and Research in Marketing. 

In 1990 Dr. Lichtenthal served as editor for the first American Marketing Association Educator's Conference devoted entirely to industrial marketing. He was among the 29 founding editorial board members and the first book review editor for the Journal of Business-to-Business Marketing. He currently serves on four other editorial boards and, is the Associate Editor - North America for the Journal of Customer Behaviour. He has four years of corporate marketing and market research experience with a leading manufacturer of consumable office supplies. In 1995, he was appointed editor of the Journal of Business-to-Business Marketing. In 2004, he received the President's Excellence Award - Distinguished Teaching - Baruch College.

J. David Lichtenthal, MBA, PhD
Professor of Marketing
Zicklin School of Business
City University of New York
One Bernard Baruch Way - B12-240
New York, NY USA 10010-5585

Phone: 1+646+312+3281 

FAX: 1+646+312+3271

Electronic mail:  david_lichtenthal@baruch.cuny.edu