Nermin Eyuboglu

Professor of Marketing,

Zicklin School of Business, Baruch College, The City University of New York

Phone: (646) 312-3293 (office); Dept: (646) 312-3270; Fax: (646) 312-3271
Email: Nermin_Eyuboglu@baruch.cuny.edu (that's "Nermin_E...")

Office: Room 11-279, Vertical Campus
Addr: Room 12-240, Department of Marketing and International Business, 1 Bernard Baruch Way, New York, NY 10010

Contents

Education

• Ph.D.: University of North Carolina, Chapel Hill, NC, Marketing, 1982-1985
• M.B.A: Fairleigh Dickinson University, Teaneck, NJ, Marketing, 1979-1980
• B.S.: Middle East Technical University, Ankara, Turkey, 1974-1978

Academic Experience

• Professor, 1/2009
• Associate Professor, 1/1993
• Doctoral Faculty, 3/1992
• Assistant Professor, 9/1985

Teaching at Baruch College

Undergraduate Courses taught:

• Mkt 3000, Marketing Foundations
• Mkt 4511, Channels of Distribution
• Mkt 4710, Industrial Marketing
• Mkt 3600, Marketing Research

MBA Courses taught:

• Mkt 9703, Marketing Management
• Mkt 9730, Channels of Distribution

Doctoral Courses developed and taught:

• U 880, Doctoral Seminar on Marketing Channels
• U 701, Doctoral Seminar on Measurement and Survey Methods

From Fall 1994 till Spring 1999 I was Coordinator of the Doctoral Program in Marketing.
A memo summarizes my activities and initiatives as Coordinator.

Research

Research Interests:

• Distribution Strategy
• Relationship marketing
• Business-to-business marketing
• Social Exchange Theory
• Marketing research: measure development and assessment
• Negotiations in distribution channels

Refereed Papers in Professional Journals:

• Eyuboglu, Nermin, and Andreas Buja (2007), ``Quasi-Darwinian Selection in Marketing Relationships,'' Journal of Marketing, Vol. 71 (October), 48-62.
  • Finalist of JM's Harold H. Maynard Award for ``Significant Contribution to Marketing Theory and Thought.''
  • Also on the JM Blog as the featured October 2007 article.

• Kabadayi, Sertan, Nermin Eyuboglu, and Gloria Thomas (2007), ``The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment,'' Journal of Marketing, Vol. 71 (October), 195-211.

• Ryu, Sungmin, and Nermin Eyuboglu (2007), ``The Environment and Its Impact on Satisfaction with Supplier Performance: An Investigation of the Mediating Effects of Control Mechanisms from the Perspective of the Manufacturer in the U.S.A.,'' Industrial Marketing Management, 36 (4), 458-469.

• Eyuboglu, Nermin, and Sertan Kabadayi (2005), ``Dealer-Manufacturer Alienation in a Multiple-Channel System: The Moderating Effect of Structural Variables,'' Journal of Marketing Channels, vol. 12 (3), 3-24.

• Eyuboglu, Nermin, Sungmin Ryu and Thomas Tellefsen (2003), ``Current and Future Interdependence: Effects on Channel Relationships,'' Journal of Marketing Channels, vol. 11 (1), 3-26.

• Tellefsen, Thomas and Nermin Eyuboglu (2002), ``The Impact of a Salesperson's In-House Conflicts and Influence Attempts on Buyer Commitment,'' Journal of Personal Selling & Sales Management, vol. 22 (3), 157-172.

• Eyuboglu, Nermin and Andreas Buja (1993), ``Dynamics of Channel Negotiations: Contention and Reciprocity,'' Psychology and Marketing, vol. 10 (1), 47-65

• Buja, Andreas and Nermin Eyuboglu (1993), ``Remarks on Parallel Analysis,'' Multivariate Behavioral Research, vol.27(4), 509-540

• Eyuboglu, Nermin, Nicholas M. Didow, and Andreas Buja (1992), ``Structural Power in Channel Relationships,'' Advances in Distribution Channel Research, Vol. 1, 81-113

• Eyuboglu, Nermin and Osman A. Atac (1991), ``Informational Power: A Means for Increased Control In Channels of Distribution,'' Psychology and Marketing, Vol. 8 (3), 197-213

• Lichtenthal, David J. and Nermin Eyuboglu (1991), ``Channel Power in Business Markets,'' Journal of Marketing Channels, Vol.1 (1), 39-58

• Sumrall, Delia A., Nermin Eyuboglu, and Sucheta S. Ahlawat (1991), ``Developing a Scale to Measure Hospital Sales Orientation,'' Journal of Health Care Marketing, 11 (4), 39-50

• Sumrall, Delia A. and Nermin Eyuboglu (1989), ``Policy for Hospital Sales Programs: An Investigation of Differences in Implementation,'' Journal of Health Care Marketing, 9 (4), 41-48

Proceedings:

• Ryu, Sungmin and Nermin Eyuboglu (2004), ``Environments and Performance: The Mediating Effect of Unilateral and Bilateral Control Mechanisms in Buyer-Seller Relationships,'' in: Proceedings of the Winter AMA 2004 Educators' Conference, Arizona.

• Ryu, Sungmin and Nermin Eyuboglu (2003), ``The Influence of Long-Term Orientation Culture on Channel Relationships: The Korean Case,'' in: Proceedings of the Hawaii International Conference on Business, Honolulu.

• Ryu, Sungmin, Nermin Eyuboglu and Martha Cook (2003), ``Long-Term Orientation Culture as a Determinant of Channel Contract,'' in: Proceedins of the International Applied Business Research Conference, Acapulco (received the Best Paper Award in its session).

• Eyuboglu, Nermin, Sungmin Ryu and Sharon Smith (1998), ``Interfirm Trust and Dependence Asymmetry,'' in: John B. Ford, and Earl D. Honeycutt, Jr. (eds.) Developments in Marketing Science Volume XXI, Proceedings of the Annual Conference of the Academy of Marketing Science, p.493.

• Eyuboglu, Nermin (1993), ``Securing Marketing Support from Channel Members: Insights from an Empirical Study,'' in: M.Sirgy, K. Bahn, and T. Erem (eds.) World Marketing Congress, Volume VI, Proceedings of the Sixth Bi-Annual Conference of the Academy of Marketing Science, p.140-145.

• Eyuboglu, Nermin and Delia A. Sumrall (1989), ``Dynamics of Service Encounters: Insights from Role and Interdependence Theories and Implications for Customer Satisfaction,'' in: Jon M. Hawes and John Thanapoulos (eds.), Developments in Marketing Science, Volume XII, Proceedings of the Thirteenth Annual Conference of the Academy of Marketing Science, p.493-496.

• Eyuboglu, Nermin and Nicholas M. Didow (1987), ``A Preliminary Test of the Applicability of Interdependence Theory in Explaining Interfirm Power and Conflict in Marketing Channels,'' in: S. Douglas et.al. (eds.), Proceedings of the AMA 1987 Summer Educators' Conference, p.29.

Presentations:

• Kabadayi, Sertan and Nermin Eyuboglu (2004), ``Manufacturer-Industrial Distributor Conflict in Multiple Channel Systems: When is it Less Likely?'' presented at the Society for Marketing Advances (SMA), November, St. Pete, Florida.
• Ryu, Sungmin and Nermin Eyuboglu (2004), ``Environments and Performance: The Mediating Effect of Unilateral and Bilateral Control Mechanisms in Buyer-Seller Relationships,'' Proceedings of the Winter AMA 2004 Educators' Conference, Arizona.
• Ryu, Sungmin and Nermin Eyuboglu (2003), ``The Influence of Long-Term Orientation Culture on Channel Relationships: The Korean Case,'' The Hawaii International Conference on Business, Honolulu.
• Ryu, Sungmin, Nermin Eyuboglu and Martha Cook (2003), ``Long-Term Orientation Culture as a Determinant of Channel Contract,'' The International Applied Business Research Conference, Acapulco.
• Eyuboglu, Nermin, Sungmin Ryu and Sharon Smith (May 1998), ``Interfirm Trust and Dependence Asymmetry,'' Academy of Marketing Science, Annual Conference and Faculty Consortium
• Eyuboglu, Nermin (July 1993), ``Securing Marketing Support from Channel Members: Insights from an Empirical Study,'' Sixth Bi-Annual Conference of the Academy of Marketing Science
• Eyuboglu, Nermin and Robert Gilmore (October 1989), ``The Relationship of a Hypothetical Given Matrix and Experienced Interfirm Conflict,'' ORSA/TIMS Conference - Channels of Distribution Track
• Eyuboglu, Nermin and Delia A. Sumrall (May 1989), ``Dynamics of Service Encounters: Insights from Role and Interdependence Theories and Implications for Customer Satisfaction,'' Academy of Marketing Science Annual Conference
• Buja, Andreas and Nermin Eyuboglu (March 1988), ``Permutation Tests: A Tool for Determining Underlying Dimensions of Marketing Constructs,'' ORSA/TIMS Marketing Science Conference
• Eyuboglu, Nermin and Nicholas M. Didow (August 1987), ``A Preliminary Test of the Applicability of Interdependence Theory in Explaining Interfirm Power and Conflict in Marketing Channels,'' American Marketing Association Summer Educators' Conference
• Eyuboglu, Nermin and Fritz A. Russ (November 1985), ``Information as a Power Resource in Marketing Channels: A Laboratory Study,'' Southern Marketing Association Conference
• Eyuboglu, Nermin (1980), ``Marketing Research,'' lecture given to the executives of the State Industry, Labor and Investment Bank of Turkey

Professional Honors, Prizes, Fellowships

• Summer Research Award , Zicklin School of Business, 2008.
• Summer Research Award , Zicklin School of Business, 2007.
• Summer Research Award , Zicklin School of Business, 2006.
• Summer Research Award , Zicklin School of Business, 2005.
• Summer Research Award , Zicklin School of Business, 2004.
• Teaching Excellence Award , Zicklin School of Business, 2004.
• Best Paper Award , with Sungmin Ryu and Martha Cook, The International Applied Business Research Conference, Acapulco, 2003.
• Dean's List of Business School Faculty with Teaching Evaluations between 4.25 and 4.50, 2002.
• Continued Teaching Excellence Award, School of Business and Public Administration, Baruch College, May 1992
• Continued Teaching Excellence Award, School of Business and Public Administration, Baruch College, April 1991
• Invited participant, American Marketing Association's Faculty Consortium on Marketing Channels and Distribution, July 1988, Blacksburg: Virginia
• Faculty Research Fellowship Grant, Baruch College, School of Business and Public Administration (1986 and 1987)
• Honorable Mention and Cash Award, Marketing Science Institute's 1984 National Dissertation Proposal Competition. Title of the proposal: ``Measurement of Interfirm Power and Analysis of the Relationship between Internal Socio-Political Structures and Processes in Marketing Channels.''
• Graduate Assistantship, University of North Carolina at Chapel Hill, 1982-1985

Dissertation Committees (Chair)

• Sertan Kabadayi, topic: ``Seeing the Elephant! Configuration Theory-Based Performance Analysis of Multiple Channel Systems,'' (2005)
• Sungmin Ryu (Suffolk University), topic: ``Environments and Performance: the Mediating Effect of Unilateral and Bilateral Control Mechanisms'' (2001)
• Tom Tellefsen (CUNY, Staten Island), topic: ``The Impact of Intra-Organizational Politics on Inter-Organizational Exchange'' (1999)
• Deep Bhandari (IRI), topic: ``The Value of Commercial Web Sites'' (1998)

Institutional Service

Service to the Department:

• Department Recruiting Committee (Strategy) (Summer 2008)
• Marketing 3000 Department Coordinator (Spring 2008-)
• MBA Open House (Fall 2007)
• Department Curriculum Committee (Fall 2007-)
• Doctoral Pro Seminar Participant (Fall 2007)
• Marketing Department Tenure Review Committee (Fall 2006)
• MBA Open House (September 2006)
• Doctoral Pro Seminar Participant (Fall 2006)
• Marketing Department Tenure and Promotion Standards Committee (Spring 2004)
• Marketing Department Ph.D. Task Force (Summer 2004 - Spring 2005)
• Baruch College Honor's Committee, Marketing Department Representative (1999 - 2002)
• Coordinator of the Doctoral Program in Marketing (Fall 1994 - Spring 1999)
• Department Executive Committee (Fall 1991 - Fall 2000)
• Deputy Chairperson (Spring 1992 - Fall 1994)
• Affirmative Action Officer (Spring 1992 - Fall 1994)
• Department Recruiter (Fall 1991 - Fall 1992)
• Co-Administrator, CTAM Awards Competition Project (May 1987)
• Marketing Department Honors Committee (March 1987)
• Coordinator, Textbooks and Outlines (Spring 1986 - Spring 1987)
• Committee on Departmental Admission Standards (March 1986)

Service to the School:

• Undergraduate Curriculum Committee -- Department Representative (Fall 2007-)
• Summer Teaching Seminar (June 2007), Zicklin School of Business
• Committee on Academic Standing (September 2006 - )
• Ad Hoc Member, Committee on Academic Standing (January 1991 - September 1992; September 1999 - 2004)
• SBPA Undergraduate Honors Committee (1989 - 1990)

Service to the College:

• Graduate Curriculum Committee (Fall 1993 - Fall 1995)
• Baruch College Affirmative Action Committee (Fall 1992 - Fall 1994)

Service to the Graduate Center:

• Marketing Area Doctoral Program Coordinator (Fall 1994 - Spring 1999)
• Doctoral Executive Committee (Fall 1994 - Fall 1999)
• Doctoral Curriculum Committee (Fall 1992 - Fall 1994, Fall 1996 - Fall 1999)
• Doctoral Position Paper Committees: Sertan Kabadyi, Sungmin Ryu, Tom Tellefsen, Deep Bhandari, Martha Cook

Service to the University:

• Faculty Mentor CUNY Baccalaureate (2003 - 2004)
• Faculty Committee CUNY Baccalaureate Program (1988 - 1991)

Service to the Profession

• Reviewer, AMA 2009 Winter Educators' Conference -- Marketing Channels tracks (Summer 2008)
• Reviewer, International Journal of Operations and Quantitative Management (2004)
• Editorial Board Member, Journal of Business to Business Marketing (1993 - 2003)
• Reviewer, Organizational Buying and Business-to-Business Track, 1998 Academy of Marketing Science Conference, Norfolk, VA.
• Reviewer, 1997 AMA Relationship Marketing Conference - Dublin
• Reviewer, Marketing Relationships and Alliances Track, 1997 AMA Winter Educators' Conference
• Reviewer, Business to Business Marketing Track, 1995 Academy of Marketing Science Annual Conference
• Reviewer, Journal of Business-to-Business Marketing (1992)
• Reviewer, Marketing Management and Institutions Track, 1989 AMA Summer Educators' Conference
• Reviewer of the textbook Marketing Channels: A Management View, 3rd edition, by Bert Rosenbloom (1988)
• Reviewer, Marketing Channels Track, Decision Sciences Institute Annual Meeting (1987)
• Chairperson, session on Children and Consumer Behavior, Association for Consumer Research Annual Conference (October 1986)
• Discussant, session on International Environment and its Impact on the Choice of Development Strategies, 1986 Eastern Economic Association Annual Convention